Binding the threads of a Colourful world. Serendip is defined as the ability to find happiness through an accidental encounter. Envisioning the background of the products you picked up because of their beauty and the people involved may make your way of life colourful. Shining from all people involved in production, like colourful textile. Spinning the colourful world oven by a chance encounter, that is our vision.
COLLECTION Collection page here. Fair trade Fair trade is a trading partnership based on the approach that producers in developing countries receive fair wages for living and supports them to empower and develop sustainably. Serendip provides products under the cooperation of the certified organization, WFTO (World Fair Trade Organization) and the organization carries out activities following this policy. Welfare Trade Welfare Trade is a made up expression that uses the words Welfare and Fair trade. Serendip pursues the realization of a society in which everyone can feel joy to work and have a reason to live. Fair trade × Japanese master Masterpieces which were created from the fusion of fair trade material and polished skills of Japanese masters. That expresses the beauty of fabric, fineness and intensity from products made in Japan.
ETHICAL To be friendly to people, the environment and society is ethical for us. Our products are made in an environment as follows. ①Fair towards people -people can obtain self-esteem through working toward their full potential. . ②Eco-friendly -Usage and disposability of natural materials as clean as possible. That way we can minimize the damage towards the environment . ③Equitable for society. – Trying to preserve age-old traditional methods and techniques dating back to the olden times We provide selected ethical gifts from Sri Lanka, Nepal, Cambodia and Japan. Being ethical in a cute and fashionable manner Why not dress up in a casual and colourful way with our ethical gifts?
Origin of our brand name “Serendip” Serendip is defined as the ability to find happiness through an accidental encounter. Shopping for a product because you like the design, quality or material is a good cause because it can make someone happy. We named our brand “Serendip” so that we can spread many pleasant surprises to everyone.
Origin of our logo The crowns symbolize the Persian fairy tale, The Three Princes of Serendip, whose heroes often made discoveries by chance, which is the origin of word serendipity. The lion is stems from Serendip, (an old name of Sri Lanka) which means Place-of-Lions Island in Arabic. Company profile Name： Sowa Co. Ltd. International division Shop： Serendip Shop manager：Shiho Hori Business：Sales and development of fair trade fabric and products with fair trade fabric. Sales of welfare trade products. Establishment：October, 2014 Address：6-7 Nishiashiya-cho, Ashiya city, Hyogo, Japan Web page：http://www.serendip-jp.com/
CONCEPT Binding the threads of a Colourful world. When I visited Poipet in Cambodia during a study tour, I faced the reality that neither financial aid nor relief can solve basic problems causing poverty, and that support cannot be sustained Then I felt that the most important thing is to establish a system for the people, which they can make lives for themselves with self-esteem. That made me start to ponder what I can sustainably contribute to them as a person who shares the same world. After going to India and Nepal, I encountered beautiful fabric produced with traditional manufacturing processes by the women working in a fair trade organization. I was very impressed by products that showed high quality, creativity and producer`s skills. Moreover, I was struck by the women working lively.
It came to my mind that I want to produce and introduce products which make both the people who produce, and the purchaser, happy. This is how Sernedip started. It is said that Serendip is the ability to find happiness through an accidental encounter. Envisioning the background of the products you picked up because of its beauty and the people involved may make your way of life colourful. Making that fabric shine from all the people involved in production, like a colourful textile. I strongly think it would be very nice if we could realize such a world. The people who produce and those who buy, These two yarns are spun and woven like a colourful world. That is our vision. *Fair trade is trading partnership based on the approach that producers in developing countries receive fair wages for living and supports them to empower and develop sustainably. Shop manager Shiho Hori